Farida Messaadi

Growing up in a Berber family, Farida quickly learned a vital lesson from her mother: ‘No matter where we’re from, food is something we all have in common. The sharing of food connects us across cultures and generations'. Food tells our story and provides insights into our cultural heritage. This core belief has shaped her entire approach to life and work, establishing a deep appreciation for the role of food in building connections and community.   With a career spanning over 20 years at Hyatt Hotels and Resorts, Farida has held key strategic roles in sales and marketing, where she has been instrumental in promoting Hyatt's property portfolio and corporate events worldwide. Her extensive international experience in the hospitality industry has equipped her with a deep understanding of how to elevate food experiences and engage diverse audiences.

After her successful tenure at Hyatt, Farida established her own consultancy, where she focused on helping businesses grow their food and beverage revenue. Her expertise allows her to transform culinary offerings into compelling experiences that resonate with customers, driving both engagement and sales. In 2021, she joined Mercato Metropolitano, where she served as Head of Communications & Marketing before being appointed as Culture and Education Ambassador at MoM (Movimento Metropolitano). With a lifelong commitment to making good, nutritious food accessible to everyone, Farida brings a wealth of knowledge and experience. She believes that accessible quality food builds strong, resilient communities, and her passion for food connects people and drives positive change.